Monthly Archives: June 2013
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27 Jun
Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning May 20, 2013.
The original Nike TW’13 was driven by insights from Tiger Woods, who asked:
“I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
Nike designers ran with the idea and set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’s game. Nike TW’14 Evolution
Woods first debuted the TW’13 on Tour late in the 2011 season and the shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued to collaborate
June 27, 2013
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